For over 15 years, RSO Consulting has provided full service, data-driven online advertising and digital marketing with specializations in search engine optimization, paid search management, social media optimization and web analytics consulting.
Once you’ve captured the attention of potential customers in your top of funnel and middle of funnel marketing, it’s time to close the deal with bottom of funnel marketing tactics. https://www.simplilearn.com/bottom-of-funnel-marketing-article
Buying backlinks for SEO are nothing new, but the penalties around them are expanding. Why we don't recommend it. https://www.rso-consulting.com/digital-marketing-blogs/buying-backlinks-for-seo/
Pinterest is changing its algorithm to focus on non-engagement signals, making it easier to discover new content and improve the user experience. https://www.rso-consulting.com/digital-marketing-blogs/understanding-pinterests-algorithm-the-role-of-non-engagement-signals/
Brands are making more than 5x what they spend on working with influencers – when they find the right ones to work with, that is. And that’s the first challenge: identifying the best types of influencers to deliver real results for the brand. https://www.simplilearn.com/types-of-influencers-article
It’s no secret Google prioritizes content written for people rather than search engines. But that’s only the half of it. Google not only wants information to be helpful to users; it also wants it to be satisfying to users. https://www.rso-consulting.com/digital-marketing-blogs/google-information-satisfaction-engine/
Powered by AI, chatbots are revolutionizing interactions between businesses and audiences, going beyond mere customer support. But are chatbots just a passing trend or do they truly have potential for your business? https://www.rso-consulting.com/digital-marketing-blogs/unlock-untapped-potential-the-importance-of-chatbots-in-digital-marketing/
Do you want to drive more traffic to your website? Running a content gap analysis allows you to see what relevant content your competitors are ranking for, that your site is missing. https://www.rso-consulting.com/digital-marketing-blogs/content-gap-analysis-seo-boost/
What does the future hold for pay-per-click advertising this year? While we might not have a crystal ball, we've rounded up all the trends, updates, and forecasts to help you plan for a successful year. https://www.simplilearn.com/outlook-for-ppc-article
Forget handshakes, think handstands for a cause! Company volunteering offers numerous advantages, beyond just feeling good. https://www.rso-consulting.com/digital-marketing-blogs/do-good-do-well-unleashing-the-ripple-effect-of-company-volunteering/
Google Analytics 4 (GA4) is leading the way with a suite of new features set to launch in 2024. These features are designed to tackle the challenges posed by increasing privacy regulations and the phasing out of third-party cookies. https://www.rso-consulting.com/digital-marketing-blogs/google-analytics-4-and-the-third-party-cookie-transition/
By integrating UTM parameters into your strategy and following these best practices, you can unlock the full potential of URL tracking. https://www.rso-consulting.com/digital-marketing-blogs/part-2-utm-parameters-best-practices/
If your audience spends time on LinkedIn, then Document Ads may be a smart strategy to reach them with educational and lead-generating content. https://www.rso-consulting.com/digital-marketing-blogs/linkedin-document-ad-examples/
Understanding UTM links is essential for any digital marketer, as they provide invaluable insights that can drastically enhance your marketing efforts. https://www.rso-consulting.com/digital-marketing-blogs/part-1-demystifying-utm-links-the-what-why-and-how/
Google wants to serve high-quality, trustworthy content to its users, and it’s doubling down on this effort with its recent announcement: prioritizing firsthand knowledge in organic search results. Why it should be on your radar. https://bit.ly/4arHjO9
Have you checked out LinkedIn’s relatively new Collaborative Articles yet? It’s an exciting addition to the social platform for professionals, bringing advice from experts across industries to the forefront. Why we're using them to boost off-page SEO. https://bit.ly/3Tnh4m0
Harnessing the power of both Bing and Google for website optimization can be a wise strategy for many businesses. Explore the advantages of Bing vs Google SEO. https://bit.ly/3R0Kwvn
Are you tired of watching your competitors rank higher than you in search results? Do you want to finally get the traffic your website deserves? Google Bard is a powerful AI chatbot that has the potential to revolutionize the way we approach SEO. https://bit.ly/Google_Bard_Secret_Weapon
Nothing is scarier than organic search reports with significant declines in rankings and traffic. Luckily, you can try to avoid these shocking scenarios by addressing these basic SEO mistakes. https://bit.ly/SEO_Mistakes_to_Avoid
It’s been a busy year in terms of SEO, particularly considering the various algorithm updates from Google. You would be forgiven if you thought the big changes were just behind us. #SEO #googlealgorithm #RSOConsulting https://bit.ly/3tPAHby
How can you tell if people are interacting with your website pages? Through a process called heat mapping, you can learn more about your website visitors – and make decisions based on that knowledge. https://bit.ly/3LUB1fi
